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Uber luxury shopping in India: Aditya Birla Fashion brings Paris's Galeries Lafayette to Mumbai

New Delhi, Oct. 15 -- More than three years after announcing a partnership, Aditya Birla Fashion and Retail is set to open the first Indian outpost of Galeries Lafayette, the iconic Parisian luxury de... Read More


Spotted: When brands take the fight to the streets, literally

New Delhi, Oct. 12 -- Observant travellers on the choked Western Express Highway in Mumbai may have spotted a small purple billboard tucked away in a service lane leading away from the highway. In bol... Read More


Festive season pricing not a race to the bottom: Libas' Nisha Khatri

New Delhi, Oct. 12 -- Indian wear brand Libas has recast itself as an ultra-fast-fashion brand targeting Gen Z customers. This strategic positioning has fundamentally changed how the brand crafts its ... Read More


Sachin Tendulkar folds 24-yr cricket learnings into his shoes, athleisure start-up

New Delhi, Oct. 10 -- Nearly a year after floating SRT10 Athleisure Pvt. Ltd with ex-Swiggy executive Karthik Gurumurthy, cricket legend Sachin Tendulkar formally launched his sports shoes and athleis... Read More


Deepika Padukone is Nykaa's 'global face'-mostly for Indian fans

New Delhi, Sept. 29 -- This week, beauty e-commerce platform Nykaa appointed actress Deepika Padukone as its global brand ambassador. In the new ad film, Padukone-dressed in a dazzling golden outfit-g... Read More


Advertisers love Connected TV, but does it love them back?

New Delhi, Sept. 28 -- When was the last time you picked up your phone to scroll endlessly through videos mindlessly? Chances are, it was just a few hours (or minutes) before you began reading this st... Read More


Mint Explainer: How are consumer companies preparing for the GST rate cut rollout?

Mumbai, Sept. 21 -- From publishing new, lower prices to liquidating older stock in quick sales, consumer goods companies, their distributors, and offline and online retailers are preparing to adjust ... Read More


District by Zomato focused on acquiring users, pilots in the 'going out' business

Mumbai, Sept. 19 -- Eternal is not fussed about margins in its newest, most experimental "going out" division, District by Zomato, and is instead looking for product-market fit on some of its new expe... Read More


We are in the best position to guide customers to invest responsibly: HDFC Securities' Puneeth Bekal

New Delhi, Sept. 14 -- Marketing is hard for stockbroking apps, as they worry about Securities and Exchange Board of India (Sebi) rules while chasing an increasingly younger investor with a seemingly ... Read More


Spotted: ChatGPT comes to India

New Delhi, Sept. 14 -- If you are familiar with Mumbai, you will know that Juhu Circle in the western suburbs is ring-fenced with traffic, construction, and tonnes of billboards. Most are unbearably b... Read More